Dive Into the New Age of Accelerated Analytics

Strategic Research Brief 

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Exclusive C-suite insights reveal how legacy models are failing and the agentic systems approach needed to win.

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Consumer goods companies face an unprecedented challenge. The retail landscape that built industry fortunes has fundamentally transformed, leaving traditional operating models structurally disadvantaged in a world where commerce now moves at machine speed. 

Complexity is compounding faster than organizations can adapt. Millions of dynamic digital shelves, shifting algorithms, and rising retail media costs demand a level of speed and precision that fragmented teams and tool-heavy approaches simply cannot deliver. 

Those that re-engineer for machine-speed execution will gain a measurable edge. In fact, our research shows that companies deploying an integrated agentic system—such as IPG’s Agentic System for Commerce (ASC)—can deliver operating income improvements of 9% or more while building the agility to outpace competitors. 

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The Mathematical Impossibility Rising complexity in managing millions of digital shelves is driving up operational costs while eroding visibility and control. 

The Structural Breakdown 

Fragmented teams and disconnected technology are hindering competitive speed and agility. 

The Competitive Blind Spot 

Private labels and third-party sellers are capturing disproportionate share by moving faster and with greater agility to target select retail or digital shelf opportunities. 

The Inflection Point 

Commerce complexity has outpaced human-led operating models and point solutions, requiring a shift to an integrated systems approach that unlocks competitive advantages. 

The Commercial Imperative 

The only financially viable path forward is an integrated agentic system that drives new sales growth while flattening the cost curve of commerce operations. 

IPG's Agentic System for Commerce 

The first-of-its-kind system that fuses real-time signals with autonomous agents to continuously optimize performance while exposing emerging trends, vulnerabilities, and opportunities ahead of the market.